USD
Brace yourselves ladies, a new product has hit the Middle East that could well change your life – and waistlines – dramatically. Chocolate lovers will swoon when I tell them that it’s now possible to bake delicious, instant brownies that taste as good as any store or gourmet baked cake, but which are completely fat free.
The chocolate fudge brownie mix created by the angels at Catwalk Cow are, indeed, fat free. Not only that, they are also free of preservatives, artificial fat and sugar substitutes, colorings and additives.
The mix is made from a rich ‘designer’ Belgian cocoa, raw natural sugar cane, unbleached flour and real vanilla pods. The inventor of this dream mix believes the world is too full of over-processed food and wants her children to be eating the best quality food, made with natural ingredients. SAMIA ATAYA, manager and founding director of Catwalk Cow, feels more people are in favour of adopting healthier eating habits and are willing to cut out nasty additives, excessive fat, sugar and salt quantities in their food. The trouble is, there are very few options available. For now, Samia is experimenting with her to-die-for brownies, but she hopes she can take it further with other delicious deserts.
Catwalk Cow is based in Sharjah but the brownie mix is distributed in 13 top Spinneys across Dubai, Abu Dhabi and Sharjah, with more outlets to be added shortly. Samia prides her company and product on being one of a kind in the UAE and says her goal is to preserve the integrety of the product and continue to use premium ingredients. Good news for all you dieters and and health nuts who constantly check the packet before you place something in the shopping cart. It all seems a little too good to be true, but I guess we’ll all have to try them to be sure!
Written by Fiona Davies
Images courtesy of Catwalk Cow
Share
Fat free doesn’t mean its healthier as all they do is add in something else. Check the difference in calories- its probably only 5 or 8 calories less than full fat products, and calories, not fat, are what you need to watch out for if you want to lose weight!
Dear Danielle,
Sorry for the late response but we only just saw your comment.
First I would like to bring to your attention that CATWALK COW is NOT a diet food. The company was founded by a mom who wanted to make available healthy preservative free desserts for her kids. You are right that most of the time FAT FREE means that there is an artificial fat substitute to compensate for the lack of fat, however we say ALL NATURAL because CATWALK COW does not contain any artificial fat or sugar substitutes nor does it contain any other artificial additives, flavourings or preservatives.
Now getting back to the FAT FREE and calories issue. Catwalk Cow is FAT FREE not because it is a diet food. The fats found and used in dessert recipes are either saturated, hydrogenated or both – and should be avoided. Fats are essential to the body however the right ‘good’ fats are what is essential. The body has a quota of ‘good’ fats intake per day and usually this quota is quickly and easily filled by the ‘bad’ fats. The idea is for CATWALK COW not to use up any of your fat calories and allow you to intake the ‘good’ fats found in nuts, olives, avocado, fish, olive oil to name a few.
As for calories, again calories come in different qualities. Those from desserts and sweets tend to be what we call ‘empty’ calories as they bear very little nutrition if any at all. So the idea therefore is to keep calorie content low.
However having said that, we have ensured that our calories have the most nutrition they possibly can in the mix. Instead of using white refined sugar which is nutritionally useless we use natural raw can sugar which still contains nutrients such as magnesium, potassium, calcium, phosphorous and Iron. We use unbleached flour that has not undergone the bleaching process – whole wheat is not an option due to its extremely short shelf life especially in hot and humid countries like the UAE. The mix contains powdered egg whites and all the consumer needs to do to make the mix is add yogurt.
As for the difference in calories, no you are quite off with the numbers. A regular store or bakery bought brownie will be no less than 200 calories for a 33g serving and at least 7 grams of fat. Ofcourse this can vary significantly from brand to brand but I am quoting you on the lower end.
A CATWALK COW brownie is 36g which is larger than the recommended serving size of 33g and is only 103 calories with zero fat. That is a significant difference.
Again the company was not founded to create ‘diet’ foods but rather to offer healthier dessert alternatives to moms who want to keep their kids away from todays junk filled, preservative and fat laden cupcakes, doughnuts and other treats. Having said that however, for someone on a diet, a CATWALK COW brownies is definately an option that can be incorporated into the diet without breaking the calorie bank. And it has been proven that adding a little bit of sweet a day to a diet, can make one stick to their diet longer. Similarly, making available healthy sweet treats like CATWALK COW, can also encourage and make it easier for people to adopt a healthier eating lifestyle.
If you have any other questions or concerns, we can be reached at info@catwalkcow.com.
Thanks!
testing
hi..r u products available in muscat/can they b used bt diabetics?
Hi Smita,
Sorry for the delay in response but we don’t get any notifications when a comment was posted. Its just chance that we visited this page and saw your question.
Currently we are not in Oman however are working on being present there shortly. However no our products are not suited for diabetics as they contain sugar. We are a ‘ALL NATURAL’ healthy dessert mix company so do not use any artificial sweeteners or other addtives. Our mixes are made with the most unrefined ingredients as possible to ensure maximum nutrients are preserved.
Our mixes are prepared with kids in mind – to offer a the healthiest possible dessert option that takes up the least amount of calories and fat from ones RDA (recommended daily intake), leaving room to obtain calories and fat from the most nutritious sources.
For more info or if you have any questions you would like answered within 24 hrs, please visit our site at http://www.catwalkcow.com.
Thanks!
I just dis a test baking brownies from Betty Crocker and the CatwalkCow. I offered to my neighboors so they can decide, and the winner was the CatwalkCow. OMG the taste is UNBELIVEBLE!!!!!!,. Is so rich and taste so natural. I always eat healthy so I am so glad that we have this product available in Dubai. Great quality. Two thumbs up, YEAAAHHHH. just waiting for more products, please hurry up, and thanks again.
Dear Ana,
That’s so so good to hear thank you! We have currently launched our new product – Chocolate cupcakes with Fluffy white frosting mix. As always All Natural and made with wholesome ingredients and all only 90 cals!
Do join our CATWALK COW facebook page to stay updated and please do post this comment on FB too. We appreciate your support!
Chris