When RAGHEB ALAMA premiered his music video “Nassim al Dunya,” fans were treated to more than just the latest offering from this much-loved Arab crooner. It was also the unusual debut of his wife, JIHAN ALAMA, and her coveted jewelry line in 2005, as models flashed across the screen decked out it her cube-inspired pendants.

Designing under the label La Maison de Djian, the Beirut-based Alama quickly acquired a loyal following amongst a steady stream of Gulf royals and fashion forward Lebanese socialites.  Building on her success, Jihan recently introduced her line in LA, at studio Grammy 2010 held in West Hollywood, where she unveiled her Bonbon and Bagatelle lines to a group of Hollywood’s most influential stylists as part of her brand’s international expansion.

Born in Lebanon and raised in Kuwait, Alama graduated from the Lebanese American University in 1996, with a Bachelor degree in Fine Art, Graphic Design and jewelry design. Her line can be found at exclusive shopping venues such as Harvey Nicholas in Dubai and Riyadh, as well as private showings throughout the Middle East.

Roula Alaama, DIA’s LA correspondent sat down with the talented jewelry designer to discuss gems, inspiration and what she carries in her chic handbag.

As a jewelry designer what inspires you?

Art, in all its forms, has always been a part of my life and designing jewelry allows me to express my artistic side. I always say Art is the Face of God, because in many cases it’s a sincere expression of ones mood or experiences in life.  Ultimately that’s what I hope I bring to my work.

Are there any particular stones or materials you like to work with?

I work a lot with diamonds because they have this amazing sense of charm to them. They also impart a unique glow to the wearer.

Do you feel any obligation to produce pieces that are distinctly “Middle Eastern” in style?

I tend to approach my work as an art form rather than simply pure design. It’s not so much about creating a certain “style.” I wouldn’t describe my work as modern or classic simply because my inspirations come from so many different sources and take on many forms. On the one hand I can see the beauty in geometry and cubes, while still being inspired by more organic shapes found in nature, such as flowers and snakes.

Finally, what do you carry in your handbag on a regular day?

You caught me in travel mode, so I have my large black Chanel shopper tote. I usually carry a diamond encrusted tube that I had made, filled with solid perfume that I also commissioned from a Paris perfumery. My iPod touch, and 3 phones (I am travelling) but using the GOLD Vertu. My Schneider Black Samsung 12.2 camera-I photograph everything as you never know when inspiration will strike. My black shiny Louis Vuitton wallet, over stuffed and my Mont Blanc pen in Black & Gold. My Louis Vuitton make-up bag filled with Chanel blush, MAC Baby Pink tinted lip conditioner and Trinity hand crème.

Written by Roula Alaama

Interview by Roula Alaama

Images Courtesy of Jihan Alama

Illustration by Gabriela Mot